Social Media Specialist

Uconn Health   Farmington, CT   Full-time     Advertising / Marketing / Public Relations
Posted on September 16, 2022
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Excellence, Teamwork, Leadership and Innovation. These are the values that define UConn Health, and we are looking for team members that share these same values. Our top rated organization is looking to add a Social Media Specialist to our Communications Department. If you have a background in this field we want to hear from you.

Interested applicants may apply at Career Opportunities at UConn Health: .

At UConn Health, this position is responsible for creating content and implementing social media campaigns designed to interact and engage targeted audiences in support of promoting UConn Health’s brand, services, and reputation.



Works under the general supervision of an employee of higher grade.



 Builds and maintains UConn Health’s brand and services awareness through exposure, influence and engagement across all social media platforms;

 Implements the social media strategy; provides guidance for campaigns; develops an annual plan for social media posts;

 Gathers relevant data to guide social media strategy and tactical implementations for short-term and long-term engagement and effectiveness;

 Builds relationships on social media; grows, manages and engages with social communities; communicates with followers, responds to queries in a timely manner, and monitors customer reviews; informs appropriate departments of responses/insights from the social community;

 Serves as primary content creator for all social media platforms; develops and executes all campaigns and posts; creates relevant graphics and takes photos as needed;

 Collaborates with other teams/departments within the enterprise to ensure brand consistency, coordinate content, and to guide or facilitate posting content;

 Organizes project work groups to gather and review relevant data for guidance in social media development and enhancing effectiveness;

 Stays current with social platforms, social technology, reporting tools, trends, audience development and content, and creative best practices to develop innovative ways to connect;

 Assists in the development of social media policies and best practices;

 Supports university-wide social media strategy needs;

 Performs related duties as required.




  • Considerable knowledge of social media platforms and social influencer management tools to optimize engagement;
  • Knowledge of content management and web design;
  • Excellent written and oral communication skills, strong interpersonal and relationship building skills;
  • Strong organizational skills and attention to detail;
  • Ability to express new ideas and seek innovative new approaches to challenges;
  • Analytical skills;
  • Ability to manage multiple projects, prioritize and meet deadlines.



General Experience:

Six (6) years professional experience in communications including at least two (2) years of social media experience on behalf of a healthcare services, college or university, government agency or other large organization.



Bachelor’s Degree in Communications, Journalism or a related field may be substituted for four (4) years of the General Experience.

Master’s degree in Communications, Journalism or a related field may be substituted for one (1) additional year of the general experience.


SCHEDULE: Full time 40 hour work week Monday through Friday 8:00 am – 5:00 pm





Visit: . Job id 2023-182


Why UConn Health

UConn Health is a vibrant, integrated academic medical center that is entering an era of unprecedented growth in all three areas of its mission: academics, research, and clinical care. A commitment to human health and well-being has been of utmost importance to UConn Health since the founding of the University of Connecticut schools of Medicine and Dental Medicine in 1961. Based on a strong foundation of groundbreaking research, first-rate education, and quality clinical care, we have expanded our medical missions over the decades. In just over 50 years, UConn Health has evolved to encompass more research endeavors, to provide more ways to access our superior care, and to innovate both practical medicine and our methods of educating the practitioners of tomorrow.

UConn Health is an affirmative action employer, in addition to an EEO and M/F/V/PWD/PV employer.

All employees are subject to adherence to the State Code of Ethics which may be found at

All Workforce Members are required to have or obtain a vaccination as a term and condition of employment or to work in a UConn Health facility, unless an exemption or deferral has been approved. All new Workforce Members shall be required to provide proof of their vaccine status prior to the start of their employment. All records of vaccinations and approved exemptions will be maintained by Employee Health Services. Additional information regarding this policy may be found at .